your monthly hit of marketing street knowledge

THE ONE NATION UNDER A GROOVE ISSUE

OCTOBER 2019

The internal and external collaborations that enable Rockstar CMOs to create their marketing groove is the theme of this issue. Reading the articles from our wonderful Rockstar CMOs and their bandmates, it’s clear that the best marketing tune is a big band sound, not a solo or duet.

But don’t think we are going all Glen Miller big band with our classic album, as we dipped into the record box and pulled out the Funkadelics, as the title of this classic track and album speaks to what we marketers are trying to achieve, so welcome to The One Nation Under A Groove Issue.

Enjoy this issue!

Ian Truscott

Editor -in-Chief @rockstarcmo | @iantruscott

One nation under a groove
Gettin’ down just for the funk of it
One nation and we’re on the move
Nothin’ can stop us now

The Green Room: Marketing collaborations

Ian Truscott

Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks who do our Rockstar CMOs most like to duet with?…

Employee Created Content: Found money in the couch cushions of the marketing budget

John Andrews

Following the theme of partnership for this issue, John Andrews, CEO of Photofy shares how to engage the often-overlooked channel in the cubicles around you as Employee Created Content becomes a trusted source for influencers and buyers…

The Sample: Putting the show together

Ian Truscott

This month we kick off a new series, The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. The topic of this issue is the critical partnerships CMOs need to put on the marketing show…

One piece at a time

Keith Smith

Keith Smith, an expert on the drums of new business, is inspired by the tale that Johnny Cash told of a man building a Cadillac one stolen part at a time. Perhaps we as sales and marketers are taking an equally discordant approach when playing our tune to woo new clients…

“You’ve got a friend” in former employees

Jane Scandurra

Of all the collaborations we focus on as marketers, how often do we consider a duet with our former colleagues? There’s value in staying connected says Jane Scandurra…

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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