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THE MAGIC OF CHRISTMAS ISSUE

DECEMBER 2019

If you are looking for a classic album for the holidays, it’s hard to argue against Nat King Cole. As good marketers, we did our research into the numbers and sure his classic ‘The Magic of Christmas‘ is now outsold by Michael Buble or Kenny G, but as we all know, the data doesn’t always tell the whole story about great content and Mr. Cole now soothes the Rockstar CMO penthouse through the holidays.

Plus, The Magic of Christmas is right, this whole issue feels like magic, despite the crunch that is the holiday period for our Rockstar CMOs and writers, we have a bountiful pile of presents from them in one of our biggest issues to date, as they generously share their learnings from this year and their top marketing gifts.

Welcome to The Magic of Christmas Issue.

Enjoy!

Ian Truscott

Editor -in-Chief @rockstarcmo | @iantruscott

12 days of Rockstar CMO Christmas

Ian Truscott

As we approach the UK holidays and celebrate the US Thanksgiving, I thought I’d destroy a beloved Christmas carol with my our gifts for the 12 days of Christmas.

Data: the gift that keeps on giving

Christine Bailey

Christine Bailey, CMO of Valitor, an international payment solutions company has found success in thought leadership marketing and she has the data to prove it. And, you can too, as Christine gets into the holiday spirit with the gift of their research.

Into the Pool #21: Personalization at scale

Ian Truscott

This month we are hanging over the balcony with the fractional CMO and marketing strategist, J. Robert Slaughter, who has nominated ‘personalization at scale’ for the drop to it’s watery demise.

Consumers are loyal to experience, not brands

Ted Rubin

‘Tis the season to be shopping and Ted Rubin, our straight-talking resident rock star and Photofy CMO gift-wraps this timely reminder for retailers and brands. It’s not just the brand, product or price, it’s the experience.

The Green Room – Holiday potluck lunch

Ian Truscott

We’ve grabbed our backstage pass for holiday treats in the Green Room. In a tradition we’ve borrowed from the US, the potluck lunch where everyone brings a favorite to share, we’ve asked our Rockstars what they would bring from this year to share with the world of marketing.

Ready to rock?

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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