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THE FUTURE STARTS HERE ISSUE

JANUARY 2020

OK, so it’s not entirely lost on us that there is some irony that as we step into 2020, a year that many people think sounds a bit sci-fi, that we’ve picked a classic album by The Doors to inspire the title of this issue. After all, the tracks from this album hit the charts before almost all of our contributors were born. But who can deny that many of the tracks on The Future Starts Here are classics?

Anyway, aside from its classic stature we’ve plucked it from the dusty corner of the record box as the title sums up the mood of the issue, as our Rockstar CMO’s and contributors cast their eyes to what 2020 and beyond will mean for marketing.

So, welcome to The Future Starts Here Issue.

Enjoy!

Ian Truscott

Editor -in-Chief @rockstarcmo | @iantruscott

The time to hesitate is through
No time to wallow in the mire
Light My Fire, The Doors

The Green Room: 2020 future vision

Ian Truscott

Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing?…

The Sample #3: 2020 marketing predictions from around the web

Ian Truscott

The Sample, where we whirl the dial on the interwebs, hit record and sample what we hear. In this issue we are looking to the future, so our picks this month are predictions on some of the topics we’ve covered in recent issues…

Happy employees = happy customers

Jane Scandurra

A popular topic here on Rockstar CMO, pulling together the backing band of employees and colleagues to not just improve the experience for the customer, but to become evangalists in our increasingly connected world. Jane Scandurra shares her experience of how we can make that happen…

adnonamau5: New Year’s resolutions for agency leaders

adnonamau5

Like the legendary DJ Deadmau5, our anonymous advertiser dons a mask and he dropped by the Rockstar CMO penthouse to say it like it is and he has some harsh new year’s resolutions for his peers…

Never mind 2020, what about 2060?

Keith Smith

Keith Smith looks beyond 2020 and imagines the world of 2060 – will there even be marketers, let alone Rockstar ones?…

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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