Author: Ian Truscott

This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.

This week Jeff and Ian kick off the new year discussing their 5 F’in’ Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail

This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.

This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/

This week Jeff and Ian discuss social media for B2B marketers and

This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.

This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.

This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what’s next.

This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert Rose goes all Hollywood with some advice on using scripts.

This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.

This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.

This week Jeff and Ian dive into the rabbit hole of marketing ROI sharing 5 tips and over a cocktail Robert is in the bar lamenting the demise of Twitter and organic social