This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what’s next.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
192: The Creating Content in a World with AI and Script Writing with a Cocktail Episode
This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert Rose goes all Hollywood with some advice on using scripts.
191: The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.
190: The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode
This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.
189: The Big Payback of Marketing ROI and the Demise of Twitter Episode
This week Jeff and Ian dive into the rabbit hole of marketing ROI sharing 5 tips and over a cocktail Robert is in the bar lamenting the demise of Twitter and organic social
188: The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode
This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.
187: The 5 F’in Content Management Challenges and Borrowing Content with a Cocktail Episode
This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar with Robert Rose for a cocktail of borrowed content marketing.
186: The Building a Marketing Team and The Skills of the Magnificent Seven Episode
This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar CMO virtual bar archive and chat about skills.
185: The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode
This week is a special episode as Ian channels his inner Douglas Burdett and interviews Robert Rose about his new book Content Marketing Strategy, Harness the Power of Your Brand’s Voice.
184: The Business Story Type and a Cocktail for a Job That Cares About You Episode
This week Ian’s guest is Matthew Woodget from Go Narrative, they discuss business story types and over a cocktail he discusses content strategy and careers with Robert Rose in the virtual bar.
183: The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode
This week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.
182: The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode
This week Ian shares a though on profanity in marketing, Jeff judges Ian’s top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.