This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
4: The Rose & Rockstar: Back on the Book
Our fourth visit to the virtual bar as its own show – The Rose and Rockstar – and our second dip into the process of writing a book.
257: The Rockstar CMO Studio: Making the Dream Work with Cathy
This week, Cathy joins Ian in the studio for a chat about organizing teams
3: The Rose & Rockstar: Writing a Marketing Book
Our third visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.
256: The Rockstar CMO Studio: 5 SNAFUs on the Muse
This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer’s journey
255: Rockstar CMO Solo: Tune in to the Business and it’s ICP
In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
Get Your Buyers AMPED with our Customer Journey
In a couple of podcast episodes, we’ve discussed buyers and customer journeys, pulling inspiration from […]
254: The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
2: The Rose & Rockstar: MQL Gumball Machines and Brand
Our second visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.
253: The Rockstar CMO Studio: Aligning Budget and Channels
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
1: The Rose & Rockstar: Connecting through Nostalgia and Tribes
Our virtual bar has a new name and its own show – welcome to The Rose and Rockstar – come enjoy a cocktail and a chat about marketing.
252: The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.