Author: Ian Truscott

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.

This week, Jeff and Ian discuss the AMPED buyer’s journey and the challenges buyers see during the awareness phase.

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.

This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.

This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question – to gate or not to gate.

This week, Jeff and Ian share some practical advice on measuring brand awareness.

On our fifth visit to the virtual bar as its own show – The Rose and Rockstar – Ian asks Robert Rose the big question – is marketing getting harder?

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

Our fourth visit to the virtual bar as its own show – The Rose and Rockstar – and our second dip into the process of writing a book.

This week, Cathy joins Ian in the studio for a chat about organizing teams

Our third visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.