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90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode
Podcast

90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

by Ian Truscott

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content.

Ian then chats with another Jeff, Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse, for a fascinating conversation about content, AI, and technology. 

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. At MarketMuse, he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a B2B technology publishing and lead generation leader.

Finally, our tradition, holiday or not, is to wind down from the week in the Rockstar CMO virtual bar. This week we find Robert Rose quoting Ellen Glasgow and suggesting we take a look at what we are doing, however successful our marketing is as “The only difference between a rut and a grave are the dimensions”.

Enjoy!

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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