This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week:
#1 – Right fit marketers
#2 – Is the Forrester term “Frontline marketers” complete bollocks?
#3 – The Buying Tribe
#4 – Distinct and Differentiation
#5 – Your content, like turn signals, is for other people
Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, for a bit of a rant about why Elon hates marketers with the recent news that Elon has fired one of his marketing teams amidst a large redundancy round at Tesla.
Enjoy!
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The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Same But Distinct – Ian’s Tuesday 2¢
// Forrester’s Frontline Marketing the Evolution of B2B Growth Teams
// Robert’s article on Tesla’s marketing layoffs – Don’t Follow Tesla’s Marketing Mistake
// Alexander Ingram on his Tesla layoff on LinkedIn
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Monday Mojo – our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// So Much Thing to Say by Bob Marley – on Spotify
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
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