This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week – which are:
#1 – Doing a podcast monologue
#2 – People asking to pick your brains
#3 – Why aren’t people filling in your form?
#4 – Ask why you are doing something
#5 – Trust and personas
Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a great cocktail and advice for creating a content cocktail, especially in a crowded B2B category as your approach to content, its form and how you communicate it can differentiate your business.
Enjoy!
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The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Let them pick your brain – Ian’s Tuesday 2¢
// Pain, Need, Aspiration and Trust – Ian’s Tuesday 2¢
// Crafting A Cutting Edge Social Media Approach In 2024 – Upcoming TCA Webinar
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Monday Mojo – our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Think (About it) Patra ft Lynne Collins – on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
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