Your brand story doesn’t get you very far if you are just puffing your chest out and telling people what you think they want to hear, whether you are selling soft toys or software, to engage with a consumer every brand has to have a story with some soul and with the Bobby Byrd/James Brown hit “I Know You Got Soul” on repeat, Ian Truscott digs deeper.
Month: January 2019
Why invest in persona development?
In an era of big data, agile marketing, A/B testing, fail fast – is persona development still a good use of your time?
ART in B2B Marketing Creates Outcomes not Outputs
It’s easy to be distracted by techniques, strategies, channels and outputs, but focus on ART and create outcomes.
Rockstar CMO Review of 2018
If you’ve visited before, you’ll see we’ve entered the new year with a fresh new look and as we combed through our first 10 issues, we thought this was a great opportunity to reflect and celebrate the fantastic folks that have contributed to our community in 2018.