131: The Come Together with Agencies, Andrew Davies from Paddle and Marketing Like we Are Playing Golf with a Cocktail Episode

This week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work with agencies.

Ian Truscott goes backstage with Andrew Davies, who is the Chief Marketing Officer at Paddle a complete payments infrastructure for high-growth software companies, currently serving over 3000 customers. Previously Andrew was VP of Corporate Marketing at Optimizely (formerly Episerver), where he led global strategy for Demand Gen, Brand, Digital, ABM, and Content after they acquired Idio, the business he co-founded. Aside from being a co-founder, as Idio’s CMO, Andrew helped build the company from scratch to a market leader in B2B content personalization. And as you’ll hear, during his time at Optimizely, they integrated five acquisitions and rebranded the entire company.

Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. Over a cocktail, Ian and Robert chat about how we approach content marketing like golf, over a classic cocktail.

If you have any thoughts or suggestions on the topics we discuss, please let us know.

Enjoy!

The people:

Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Andrew Davies on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn

Mentioned in this week’s episode:

Andrew’s company – Paddle
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors

Track List:

Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Come Together by Marcus Miller – on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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