This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals – The Masterplan, plus a bonus conversation about nuts.
Some talking points from this week:
- Aligning marketing with business objectives and defining measurable goals and OKRs
- Assessing dependencies and evaluating the tech stack
- Balancing short-term wins with long-term strategy
- Adapting your master plan
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
—
The Links
The people:
Mentioned this week:
- Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals
- Why aren’t peanuts, pecans, and almonds real nuts?
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
- Diana Brown & Barrie K Sharpe – The Masterplan
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
Subscribe
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Share this article
Author
