a monthly hit of marketing street knowledge
THE SEAT AT THE TABLE ISSUE
SEPTEMBER 2018
This month we’re focusing on the reason we started this thing in the first place: the next generation of marketers. So you can expect a fresh and youthful perspective – this time inspired by Solange’s album, A Seat At The Table.
Oliver Foster looks at the Instagram-fuelled rise of the Fashion Nova brand, while Amie Knights digs into ‘generation sensible’ in the fabulously titled All The Young Prudes. In Back to the Future, Stephen Kelly observes the allure of vinyl records, film photography and vintage fashion among young consumers, and explores the benefit and pitfalls of marketing nostalgia. Darren Guarnaccia, meanwhile, calls this “the Age of Nothing’s Sacred”, and digs into some of the crap that’s written about Gen Z and millennials.
Then there are our regular columns. I chime in about the challenges that ageism presents marketers; Ted Rubin tells it straight with two fantastic articles – looking at arrogance and pride, and having empathy for the consumer; Robert
Rose pens a wonderful piece on the backlash to the hustle culture we face as marketers; and Christine Bailey inspires us to chuck interruption marketing into the Swimming Pool.
If that wasn’t enough, we also go backstage with the CMO of tappit, to learn what inspires her entrepreneurialism. Her name? Jenni Young. And yep, that is just a coincidence…
Enjoy!
The Editor
“Where we chose to go
Solange
Where we’ve been to know
They don’t understand
What it means to me
Where we chose to go
Where we’ve been to know”
Into the pool#6: Wasted Interuptions
Back to the Future
Backstage with Jenni Young
The Ordinary Seat at the Extraordinary Table
Generation “Why Not?” and the Age of Nothing’s Sacred
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