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THE INSIDE IN / INSIDE OUT ISSUE
JULY 2019
This month our Rockstar CMOs drop their groove on how they inspire their colleagues outside marketing to sing, as we discuss the theme of employee engagement. We have a bunch of new band members making their debuts, so we’ve reached for The Kooks album Inside In / Inside Out to set the tone, a classic debut album.
Inside In
The Green Room is where the action starts. EIGHT of our fabulous band of CMOs chime in with their advice on how marketing can get the internal fan club jumping.
Regulars Robert Rose and Ted Rubin keep that party going by digging a little deeper into the topic, as does marketing consultant and coach Jane Scandurra, making her debut in the Rockstar CMO penthouse.
Inside Out
We introduce another couple of debutants who take are looking inside-outside for fans; Lauren Bowden, Chief Content Creator for PR agency Comms Crowd digs into a topic that gets my head nodding – B2B marketing that does not need to be boring and Keith Smith, MD at the Advertist takes a look at the seemingly taboo topic in the digital age of cold calling.
The Kooks
Our anonymous adman, Adnonamau5 returns with a fairly blunt perspective on the pointlessness of much of the ad creation process.
Talking of blunt perspectives, Morag Cuddeford-Jones continues her series of rants with her all-consuming rage against content and on a lighter note we are delighted to go backstage with Jasmine Martirossian, VP, Marketing at TÜV SÜD Americas Inc, part of the massive 20,000 person German testing group, who shares some fun, inspiration and insights.
With a third of our time and budgets being sunk into tech, we still have the martech song stuck in our heads and we get the opinions of industry heavy hitters Cathy Mcknight, David Aponovich, Darren Guarnaccia and John Kottcamp on whether Marketing Clouds are lip-sinking fakers or the fab four. While into the Swimming Pool splashes “More Tech will fix it”.
Welcome to The Inside In / Inside Out issue!
So at my show on Monday
She Moves in Her own Way – The Kooks
I was hoping someday
You’d be on your way to better things
It’s not about your make-up
Or how you try to shape up
To these tiresome paper dreams
Paper dreams honey
Nothing lasts forever, of that I’m sure
The Green Room: Amplify the Sound; Turn Colleagues into Fans
“Wait…What’s in it for ME?”
Backstage with Jasmine Martirossian
Don’t call me, I ain’t listening
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
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