This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals – The Knowledge – and the first steps of figuring out the current situation.
In this discussion, they cover:
- Recap on the 5 B2B F’in’ Marketing Fundamentals
- The STARS model and market and category analysis
- Customer insights and understanding the ideal customer profile
- Effective communication
- Assessing success and identifying areas for improvement
- Collaboration with sales and other departments
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
- Grant Johnson’s blog – CMO Mentor
- Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals
- 229: The 5 F’in’ STARS and Content Beyond Websites Cocktail Episode
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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