This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:
- The Value of Brand in B2B Measurement
- Understanding Brand Awareness
- Perception: What Do Customers Think?
- Preference: Measuring Customer Loyalty
- Operationalizing Brand Metrics
- The Cumulative Effect of Marketing Strategies
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week
- Grant Johnson’s blog – CMO Mentor
- Previous episode: 171: The Measuring Brand, Evergreen Trading’s COO Mark Ordover and ChatGPT in Content Marketing Episode
- Get Your Buyers AMPED with our Customer Journey
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
- The Heavy – How You Like Me Now? (on YouTube)
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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