255: Rockstar CMO Solo: Tune in to the Business and it’s ICP

Due to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service. 

In this solo performance, he shares:

• The Five B2B Marketing Fundamentals
• Understanding Business Objectives
• Evaluating Company Status with the STARS Model
• Market Understanding and Customer Profiles
• Market Dynamics and Changes
• Creating Your Ideal Customer Profile

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

Mentioned this week

• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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