This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:
- Identifying Customer Needs
- Defining the Audience
- Setting Campaign Goals
- Forming the Campaign Team
- Planning the Program and Tactics
- Executing and Measuring Success
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers.
Enjoy!
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The people:
Mentioned in this week’s episode:
- Ian’s Tuesday 2¢ LinkedIn Newsletter
- Notebook LM
- Robert Frost – The Road Not Taken
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
- Robert’s CMI article series – Rose Colored Glasses
Rockstar CMO:
- Monday Mojo – our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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