Known by his Twitter fans for his passion for content marketing, expressed in his work and regular columns for CMSWire and The Content Marketing Institute, we hop on the tour bus with Dennis Shaio.
Month: July 2019
Backstage with Lynne Capozzi
Lynne Capozzi is the CMO of Acquia, a global marketing technology vendor. Ian Truscott sits down with this passionate marketer and finds out what get’s her marketing mojo working
B2B Marketing’s Ignite Event – Through a Britpop lens
It’s festival season in the UK, and fresh from Glastonbury and the real rock stars, Lauren Bowden, Chief Content Creator at London agency The Comms Crowd jumps into the mosh pit at B2B Marketing’s Ignite event and shares the tunes B2B marketers should be dropping.
There’s No Substitute For Strategy
When you’re under pressure it’s easy to take short-cuts to tech solutions. But the focus a good strategy provides is vital to making the right decisions, says Ian Lowe