This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.
Month: February 2019
Why it’s Time to Change the Conversation from Targeting to Match-Making
Ted Rubin on why matching your product or service with the consumer will always be more effective than hunting your audience like prey.
Create a Content Hub and Engage Your Crowd
We are a fan of content hubs, low branded thought leadership web publications as a place for consumer and influencer engagement. Having created a few, in this post we share a bit of that experience.
6 Reasons to Get a Creative Buddy
There is a lot to juggle when you are leading a marketing team and creativity can be lost at the crucible of internal resistance and getting shit done, I know, I’ve been there. Help could be close at hand – get a creative buddy.