190: The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode

This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company’s market-leading critical event management and national public warning software solutions.

As you’ll hear, David has over two decades of experience in leading marketing and sales teams for some of the world’s most innovative technology companies, including Microsoft, SAP Concur, F5, and now Everbridge and is passionate about building and leading ground-breaking, purpose-driven teams that focus on innovation.

David is also an Executive Professor of Marketing in Technology at Texas A&M University, where he shares his insights and expertise with students who aspire to pursue careers in technology.

They discuss his career, what inspired him to choose marketing, his advice on building teams, his work with his students and his excellent suggestion for our portal to marketing hell, the Rockstar CMO Swimming Pool.

Following that splendid conversation, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory, to discuss what’s on his marketing mind over a cocktail, and this week it’s rules and metrics.

Enjoy!

The people:

• Ian Truscott on LinkedIn and Threads
• David Alexander on LinkedIn
• Robert Rose on LinkedIn and Threads

As mentioned in this week’s episode:

• Everbridge
• Texas A&M University
• User Testing product David recommends
• Robert’s company: The Content Advisory
• Robert’s book website: Content Marketing Strategy

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Planet Caravan by Pantera on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!

Subscribe

Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

See author's posts