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THE WE ARE FAMILY ISSUE
DECEMBER 2018
It’s the holiday season and we have dipped into the Rockstar CMO record box and pulled out a classic album that spans the generations for our theme this month – ‘We are Family’ by Sister Sledge.
In the spirit of our very popular Backstage Q&A series, like a family, our rockstars came together in our virtual Green Room in a new monthly feature where we consider one question.
This month we asked, “What are you thankful for in 2018?” and the response is a brief glimpse into the teams and inspiration that lie behind these marketing leaders’ magic. Thank you Christine Bailey, Wendy Bryant-Beswick, Robert Rose, Ted Rubin and Jenni Young for your insights – check out the green room.
We also have the normal high quality editorial from our team here in the Rockstar CMO penthouse, Dave Waller takes a look at the importance of the story behind a brand and in particular the place that story is set – in This Must be The Place, Gareth May unboxes the rise of the subscription economy in Sign up, Join In and Stephen Kelly, proving that someone was paying attention at the editorial meeting with his article – A Family Affair.
We get a double dose of Casey Peterson, who shares his secret sauce when I chat to him for our Backstage Q&A and we get his perspective in Why Every Experience with Your Brand Is on You.
In our regular features our resident rockstar Ted Rubin, tells it straight, giving retailers a break this month as he shares with us his insight into brainstorming and how to get a return on relationships with social selling.
I get to throw the hype around chatbots into the Rockstar Swimming Pool and we share the Official Rockstar Rider; the things you need to be looking for in your next marketing gig. I also share some advice on developing a personality around a brand in Singing is Optional.
As you would expect for the holiday season, we are full to bursting. Enjoy!
Ian Truscott
Editor-in-Chief
“Just let me state for the record
Sister Sledge – We are Family
We’re giving love in a family dose”
Singing is Optional – Defining a Brand Personality
Into the Pool #9: The Big Deal Today About Chatbots
Giving Thanks in The Green Room
Set the Table for Strategy and Innovation by Bringing Back Real Brainstorming
Social Selling: New Technology Didn’t Make Buyers Grow Three Heads
“Mmm, hmm, in the spotlight the band plays so very tight
Lost in Music – Sister Sledge
Each and every night, uh-huh
It’s not vanity to me, it’s my sanity
I could never survive”
Ready to rock?
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