Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of ‘uncommon value’ as a competitive advantage.

  • The critical concept of being distinct.

  • Avoiding confusion about your place in the category.

  • The impact of AI and the importance of brand recall.

  • Creating “uncommon value” to differentiate.

  • How this idea impacts your storytelling. 

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

The Links

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Mentioned this week

Rockstar CMO:

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You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices


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