This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show.
In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer.
Dubbed “5 things that Simon learned over a beer that we suspect he already knew”, the chaps discuss:
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The definition of a campaign
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Comments on the Forrester campaign model
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How to practically apply these models
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Measuring campaigns
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How campaigns fit into an overarching GTM motion
As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
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Simon’s LinkedIn post that inspired this chat
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How smarter campaign modeling and automation drive real marketing ROI – Caroline Hodson
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The Marketing Operations Strategist – Steal my campaign hierarchy guide – Sara McNamara
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Build an integrated, aligned marketing campaign strategy – Forrester
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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