The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs

This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership. 

The tables are turned as Jeff asks Ian for his 5 f’in’ things and they discuss:

1. Fractional is not Part-time  

2. The client wants to solve a problem not hire a fractional

3. Be purposeful fractional 

4. Be clear about the problem you solve

5. Flexibility is a feature, not a bug

As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• Ian’s post – Fractional is Just Part-Time – Right? 

• Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Part-Time Lover – Steve Wonder

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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