The Rockstar CMO Solo: 5 F’in’ AI Things from 2025

In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, our host, Ian Truscott, Managing Partner at Velocity B, shares 5 f’in’ things that stood out from this year on the podcast.

Deciding to narrow down the over 100 conversations to one topic, Ian picked AI, and the five things featured in this podcast are:

#1 – Don’t lose what you learn on the creative or learning journey by pressing the AI easy button

#2 – The jury is out on whether AI saves time for creatives

#3 – The AI froth will dissolve, and we’ll be back to the fundamentals

#4 – AI will disrupt search, organic reach, and engagement

#5 – The impact of AI on the buyer’s journey

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

Mentioned this week:

• Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
This podcast is part of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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