Sound Check

We are live with our first issue,”SOUNDCHECK”. Consider this a preview date, a sneak peek of our act, while we tune up before the stadium tour.

Backstage with Robert Rose

Robert Rose is a certified rockstar. Not just because he’s a content marketing celebrity, but chat to him for a bit and you’ll learn that as a musician, he’s had more than a brush with being the real thing.

Why the Future of Retail is Not About the US

Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies.

Backstage with Ted Rubin

Ted Rubin is a leading social marketing strategist, keynote speaker, Photofy CMO/advisor, MC/host for Brand Innovators Summits… Speaker, Author, Provocateur – Ted is our resident rock star.

Could Unilever be Marketing’s Bob Geldof?

Unilever has taken a stand over the fast and loose approach that social platforms are taking to their social responsibilities, yet in marketing we a similar reputation of being self-serving, more excited when someone does something cool that sells more Oreos than saving the world. Ian Truscott if brands will take the high road and follow Unilever… 

Backstage with Ian Truscott

Over a career spanning two decades, Ian Truscott has launched various B2B software products, been a developer, a chief technology officer, an industry analyst, a product marketer and a strategic advisor to blue chip companies inc. Nasdaq and American Express.

Never Mind the Bollocks, Here’s the Anarchy

The 27 club knew a thing or two about sucking all the marrow out of life, and the recent Cloverfield Paradox shock-drop revealed the marketing industry is dealing in when it comes to the unexpected. From film to fashion, music to gaming, Gareth May explores the rise and rise of surprise.

Brand vs Reputation

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Ted tells it straight…