Facial recognition is a pervasive and powerful tool, offering brands near-limitless possibilities when it comes to engaging their target audiences. But despite the benefits it can afford both brand and customer, is it just too, well, sinister? Dave Waller talks to futurist Mark Stevenson and investigates…
Into the Pool #4: Marketing Suites
Encouraged by Darren Guarnaccia we’re taking bets on the size of splash that single vendor marketing suites are going to make as he offers up his bugbear.
Is this the Real Life?
There’s a new kid on the block: augmented reality. Gareth May speaks to investigators and innovators about the latest tech to rock the brand landscape.
Third-Party Data is Dead, Long Live First-Party Data!
In this new Trust economy, consent makes getting and using third-party data increasingly difficult. Lytics CMO Darren Guarnaccia on why third-party data is yesterday’s news…
Algorithm and Blues
Technology means we’re getting ever more personal with our customers. Or so we think… Helene Dancer asks: Do too many algorithms mean we’re actually beginning to lose the human touch?
Why Technology Will Change Content Marketing
Robert Rose takes a look at how technology will impact the way we craft and share our marketing tunes – and the dangers of a split in the C-suite band.
The Most Overlooked and Critical Component of Customer Experience
Our resident rock star Ted Rubin on why data needs to be used more intelligently in the quest for brand equity.
Tips for Generating Better Customer Experience
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how.
The OK Computer Issue
This month we are on much safer ground with our definition of a ‘classic’ album, as we demand that our office virtual assistant play Radiohead’s OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.
Never Mind the Bollocks: Here’s Cambridge Analytica
Ian Truscott sits down with Misia Tramp – VP of customer experience strategy and insights at digital marketing agency Metia – to discuss Cambridge Analytica and the (mis)use of social data.
Simplicity Is the New Everyday Low Price
Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Ted Rubin on keeping retail simple…
Retailers: Discounting Your Way Out of Trouble is a Death Spiral
Why ditching the discount and dialling up the customer experience (with a focus on flexibility) is more likely to deliver success. Ted Rubin tells all…