Algorithm and Blues

Technology means we’re getting ever more personal with our customers. Or so we think… Helene Dancer asks: Do too many algorithms mean we’re actually beginning to lose the human touch?

The OK Computer Issue

This month we are on much safer ground with our definition of a ‘classic’ album, as we demand that our office virtual assistant play Radiohead’s OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.

Stark Bollock Naked

To wear a sock, or not? Debates around radical transparency are heating up as experts, cynics and customers consider just how much they need to see in order to trust a brand. Helene Dancer investigates.