Backstage with Christine Bailey

Christine Bailey is CMO of Valitor, having forged a career in the tech sector, she’s led European marketing for Hewlett-Packard and Cisco Systems, and writes frequently for Forbes Woman.

Parental Advisory

When the sweary, sarcastic Deadpool crashed into our cinemas in 2016, it took over $130 million in its opening weekend, making it the biggest opening for an R-rated movie ever. With the second instalment proving just as successful, Stephen Kelly gets down and dirty, exploring how you can swear your way to an unforgettable campaign.

The Straight Outta Compton Issue

In this month’s dose of marketing street knowledge, we’ve definitely crossed the tracks as our writers take us to the wrong side of town. We’ve slapped the parental advisory sticker onto this issue, and there was only one album that could be our theme – welcome to Straight Outta Compton.

Paranoid Android

Facial recognition is a pervasive and powerful tool, offering brands near-limitless possibilities when it comes to engaging their target audiences. But despite the benefits it can afford both brand and customer, is it just too, well, sinister? Dave Waller talks to futurist Mark Stevenson and investigates…

Is this the Real Life?

There’s a new kid on the block: augmented reality. Gareth May speaks to investigators and innovators about the latest tech to rock the brand landscape.