Tales from the Tour Bus: Tom Gatzen

Taking us for a spin in his tour bus this issue is life-long Londoner Tom Gatzen, co-founder of ideal flatmate – a digital matching service for generation rent to find their perfect pairing. Better wave goodbye to those passive aggressive fridge notes…

When It Comes to Content – Let It Flow!

Paid, owned and earned – it’s a very neat wrap up of how brands should organize their content. If only it were that simple. censhare’s Morag Cuddeford-Jones explores the perils, pitfalls and potential of how we organize and use our content.

I Know You Got Soul – Brands Need to Show They Got the Feelin’

Your brand story doesn’t get you very far if you are just puffing your chest out and telling people what you think they want to hear, whether you are selling soft toys or software, to engage with a consumer every brand has to have a story with some soul and with the Bobby Byrd/James Brown hit “I Know You Got Soul” on repeat, Ian Truscott digs deeper.

Rockstar CMO Review of 2018

If you’ve visited before, you’ll see we’ve entered the new year with a fresh new look and as we combed through our first 10 issues, we thought this was a great opportunity to reflect and celebrate the fantastic folks that have contributed to our community in 2018.

The London Calling Issue

Going with the theme of communication, we plucked from our record box the classic “London Calling” by the Clash – so welcome to the London Calling Issue.

The Green Room Secret Santa

Every month we pose a question to our Rockstar CMOs. As this issue drops during the season of goodwill, we’re thinking about gifts. So we wondered, what would this fine and generous band of marketers gift to our marketing community?

Risky Business

It used to be brand suicide to align yourself openly with a political or social justice cause. Now, everyone’s at it. But why? Ian Hsieh discovers.

Into the Pool #10: Marketing AI

Casey Petersen is conspiring with Ian Truscott to chuck Marketing AI into the Rockstar CMO swimming pool. Some would say a brave choice as artificial intelligence is such a darling of the current marketing zeitgeist. Do you agree?