Jeff Clark shares, how, if you want to get some sales and marketing focus, you should tune in to your ICP (Ideal Customer Profile).
154: The Personal Branding for Execs, Assemblage by Emmanuel Probst and a Cocktail with Dr Seuss Episode
This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss
153: The Podcast Gold Dust, Smart Branding with Dan White and a B2C Cocktail Episode
This week Jeff Clark and Ian Truscott chat about whether podcasting is right for your B2B business, we go backstage with author Dan White and Robert Rose shares B2C content research over a cocktail.
Stop Random Acts of Marketing!
Are your marketing efforts falling flat? Do your colleagues on the executive team think that marketing is not providing business value? Jeff Clark, our resident Rockstar CMO Strategic Advisor, has some advice.
152: The Do More with Less Groundhog Day, Space Marketing with Izzy and a Lonely Thought in the Virtual Bar Episode
This week Jeff and Ian celebrate the groundhog day message of doing more with less, we go backstage with Izzy House to talk about space marketing and Robert is not in the bar.
151: The F’in’ Fundamentals, Backstage with Shamir Duverseau and a Cocktail for First Party Data Episode
This week in the marketing studio, Jeff and Ian discuss the Rockstar CMO 5 F’in’ Marketing Fundamentals, we go backstage with co-founder of Smart Panda Labs Shamir Duverseau and Robert has a thought about data over a cocktail in our virtual bar.
150: The Resisting Product Campaign Temptation, Backstage with Leslie Semegran, CMO, VEG and a 150th Episode Cocktail Episode
This week Jeff Clark discusses how to resist the B2B temptation for product based campaigns, Leslie Semegran, CMO, VEG joins us backstage and Robert Rose says cheers to 150 episodes in the virtual bar.
149: The Four Steps to ARTful Campaigns, Aaron Temple, the Unapologetic Eclectic and Suave Branding with Robert Rose over a Cocktail Episode
This week Jeff Clark shares four steps for creating campaigns that deliver ART, we go backstage with the owner of brand and strategy agency Three Over Four, Aaron Temple and Robert Rose talks brand over a cocktail.
148: The New Year’s Marketing Resolutions, Getting an Education with Matt Bailey and a Word for 2023 over a Cocktail Episode
This week Seth Goldstein pops in for his prediction for 2023, Jeff Clark is back sharing his marketing resolutions, we go backstage with sought after marketing trainer Matt Bailey and we ponder Robert Rose’s word of 2023 over a cocktail.
Know Thy Customer: Marketer’s Resolution 2023
Many of the coming year’s predictions for marketing (and sales) relate to focusing on your existing customers. Let’s resolve to do a few things to help our companies win in 2023.
147: The Ending the Year Under the Influence with Jason Falls and Beth Torrie and Robert Rose Makes Predictions with a Cocktail Episode
This week Ian catches up with Jason Falls, author of Winfluence to chat about his new role, we go backstage with analysts relations expert Beth Torrie and Robert Rose makes his predictions for 2023 in the virtual bar.
146: The Metaverse and Marketing Gifts Holiday Special Episode
This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he’d like under his marketing Christmas tree this year.