The Trouble with CMOs! (Part 1)

In part one of a two-part series, guest writer, a friend of the Rockstar CMO podcast, and most of all, accomplished marketing and communications professional Irene Nehrkorn-Kayn looks at what’s wrong with CMOs right now.

Why Do Marketers Need F’in Fundamentals?

The Five F’in Marketing Fundamentals form the basis of marketing enablement. It’s important for everyone in marketing to know the basic skill elements that comprise good marketing. And, it helps everyone appreciate their role in the marketing mix, like the lead singer appreciating what makes a good rhythm section.

Back to Brand

Dust off your marketing LPs, vinyl records, the eight tracks and maybe the gramophone because old-school brand building will be a tune the cool kids of modern marketing will need to be jumping to.