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62: The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode

62: The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode

by Ian Truscott

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to […]

61: The Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode

61: The Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode

by Ian Truscott

This week, “One to Watch, One Hit Wonder or Wonderwall” returns. As my co-host, Jeff […]

60: The Customer Journey, Russ Powell and a Cocktail for the Community Episode

60: The Customer Journey, Russ Powell and a Cocktail for the Community Episode

by Ian Truscott

This week,  we return to “One Hit Wonder or Wonderwall” with  Jeff Clark, Rockstar CMO […]

59: The Anyway You Want It, Alex Low and 50th Cocktail Episode

59: The Anyway You Want It, Alex Low and 50th Cocktail Episode

by Ian Truscott

This week,  we continue to discuss ‘Privacy: The Marketers Dilemma’ as I chat with  Jeff […]

58: The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode

58: The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode

by Ian Truscott

This week,  in our ongoing ‘Privacy: The Marketers Dilemma’ segment, I chat with  Jeff Clark, […]

57: The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

57: The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

by Ian Truscott

This week, we join the conversation about Google’s decision on 3rd party cookies,  discussing Privacy, […]

56: The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode

56: The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode

by Ian Truscott

This week we change things up just a little bit as we start a new […]

55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode

55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode

by Ian Truscott

55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode

54: The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

54: The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

by Ian Truscott

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director […]

53: The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

53: The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

by Ian Truscott

This week, in reaction to some Twitter feedback, I address the apparent gender bias on […]

52: The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

52: The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

by Ian Truscott

Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott […]

51: The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode

51: The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode

by Ian Truscott

Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with […]

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



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Dewey Finn - School of Rock


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