Page 2
In our Backstage Q&A series we sit down with marketing leaders, shoot the breeze on how they got to be the rockstars and we ask them; if there was a marketing hall of fame, who would they induct?
We simply call them heroes and in no particular order – here are numbers 4 to 8…
Don Miller
The CEO of Storybrand inspired Darren Guarnaccia with his book Building a StoryBrand with it’s message of the power of storytelling and how to best understand your customer.
Read more about Miller’s book here.
In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.
Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen
Jeff Bezos
A name that crops up as an influencer for a number of our rock stars, what more can we say about the founder of Amazon?
Sam Walton
Founder of Walmart and Sam’s Club, this retail entrepreneur inspired John Andrews – specifically the book “Made in America” and how he leveraged word of mouth marketing to grow such a massive brand.
Doug Carlson
Jeanniey Mullen shared this about the former CEO and founder of Fiji Water and now CEO of Tommy’s Superfoods:
“The way he brought the brand to life is probably one of the most compelling stories you will ever hear (ask him about the trucks in NYC and Jennifer Aniston)”
You can read the incredible Fiji Water story here – although he’s coy about Aniston and trucks in this interview.
That’s eight of our heroes – use the page buttons below to go back to the first four or continue to walk our hall of fame…
