11 people that inspired our Rockstar CMOs

I, I will be King
And you, you will be Queen
Though nothing will drive them away
We can be heroes just for one day
We can be us just for one day

David Bowie, Heroes

In our Backstage Q&A series we sit down with marketing leaders, shoot the breeze on how they got to be the rockstars and we ask them; if there was a marketing hall of fame, who would they induct?

We’ve put the list together, simply calling them heroes.. and here they are, in no particular order.

Seth Godin

Of course! Our resident rockstar Ted Rubin worked with Godin and cites his influence, as does Robert Rose, Darren Guarnaccia, L.Michelle Smith and our editor who, quoting Depeche Mode, described Godin as his own personal Jesus

Follow Seth’s blog.

Theodore Levitt

Robert Rose inducted this American economist and professor from Harvard Business School, who passed away in 2006 – but he continues to inspire us at the Rockstar CMO penthouse.

Read more about Theodore

corporate purpose: Rather than merely making money, it is to create and keep a customer.

Theodore Levitt

Cindy Gallop

When we chatted to Jenni Young she said this of this advertising consultant, founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty:

“From advertising guru, to someone on a mission to change the world. Her drive for gender equality is incredible and her social media presence is great – frank, funny and very, very powerful.”

Follow Gallop on Twitter

Mike Volpe

The former CEO of Hubspot was nominated by Tom Wentworth who said:

“By reading and studying everything Mike wrote on inbound marketing, I was able to fake my way through the early days”

We can’t argue with that, find out more about Mike on his website.


Use the page navigation pages to explore the rest of our heroes…