The Green Room: A bit of a blur

Sounds very rockstar, but this month’s Green Room is literally a bit of a blur. We’ve had an extended period of pandemic lockdown and the separation between home and work has become blurred. We asked six of our rockstar CMOs for their advice.

The Green Room – Marketing Education

Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?

The Green Room: Marketing in the “new normal”

Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.

The Green Room – Holiday potluck lunch

We’ve grabbed our backstage pass for holiday treats in the Green Room. In a tradition we’ve borrowed from the US, the potluck lunch where everyone brings a favorite to share, we’ve asked our Rockstars what they would bring from this year to share with the world of marketing.

The Green Room: The State of Influence

Again we’ve grabbed the backstage pass to our Rockstar CMO’s, hang out in the Green Room and pick over the topic of the month. In this issue, we discuss the current state of influencer marketing.

The Green Room: Marketing collaborations

Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks who do our Rockstar CMOs most like to duet with?

The Green Room: Sticking to a Tune in a World of Jazz

Each month in the Green Room we return backstage to pose a question to a group of our Rockstar CMOs. In this issue, Ian Truscott catches up with seven of them to talk about how to stay focused on a marketing strategy, when it’s so easy to be distracted by channels, tech and tactics.