Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?
Every month in the Green Room we pose a question to our Rockstar CMOs that’s top of mind for us in the Rockstar CMO penthouse…
We ask five of our Rockstar CMOs what they’ve learned during the crisis and what practices we should keep as the world slowly emerges from lockdown.
Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.
This month the question we ask the Green Room – our Rockstar CMO panel How should marketers balance their decision-making between a healthy data obsession and creative thinking?
Hanging out with rock stars backstage rarely gives anyone 2020 vision, but as we welcome a new decade, what do they think is the future for marketing?
We’ve grabbed our backstage pass for holiday treats in the Green Room. In a tradition we’ve borrowed from the US, the potluck lunch where everyone brings a favorite to share, we’ve asked our Rockstars what they would bring from this year to share with the world of marketing.
Again we’ve grabbed the backstage pass to our Rockstar CMO’s, hang out in the Green Room and pick over the topic of the month. In this issue, we discuss the current state of influencer marketing.
Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks who do our Rockstar CMOs most like to duet with?
Each month in the Green Room we return backstage to pose a question to a group of our Rockstar CMOs. In this issue, Ian Truscott catches up with seven of them to talk about how to stay focused on a marketing strategy, when it’s so easy to be distracted by channels, tech and tactics.
It’s clear, our brand, service and value are in the hands of everyone in a business. In the Green Room this month we sit down with eight of our Rockstar CMOs and ask them how they approach getting employees engaged, in sharing the story