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Irene is a marketing and communications professional living in Dusseldorf, Germany. She has more than 15 years of management/leadership experience in business development, marketing, and communications.
Her particular expertise is B2B marketing incl. a significant mid-market background, as well in international matrix organizations and tech start-ups. As a dynamic, creative, and goal-oriented international marketing professional, she combines strategic planning and thought leadership with decisive execution to drive growth and competitive advantage in competitive technology markets.
Accomplished marketing and communications professional Irene Nehrkorn-Kayn continues to explore the trouble with CMOs. This week Irene wonders if, like a chef, the CMOs marketing recipe and method should be trusted and only judged by the results.
In part one of a two-part series, guest writer, a friend of the Rockstar CMO podcast, and most of all, accomplished marketing and communications professional Irene Nehrkorn-Kayn looks at what’s wrong with CMOs right now.