Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.
This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and community.
They discuss:
- The evolution of thought leadership as AI makes research a commodity
- Storytelling and the charisma of the storyteller are becoming more important than the content
- The future of thought leadership relies on relationships and community, not just having the information
- The importance this places on marketing investments to cut through
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
—
The Links
The people:
Mentioned this week
- Black velvet recipe – BBC Food
- Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control
- This Old Marketing
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
Subscribe
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Share this article
Author
