Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.
This week, Ian challenges Robert on his claim in the Content Marketing Institute newsletter that saying “no” is a marketer’s superpower. It sounds easy, but in reality, it can make you very uncomfortable – so how do you really say no, and why is it important you do?
Key points:
- In marketing, we often focus on what to start, not what to stop
- It’s important to permit ourselves to say no, to focus better, and be productive
- Saying no can help us excel rather than be average
- Examples of Robert’s clients doing this
- Advice for how to set the stage for saying “no”
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
The Links
The people:
Mentioned this week
- Robert’s note in The CMI Weekly Newsletter
- Robert’s This Old Marketing Podcast
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
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