Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert’s favorite predictions for 2026, and they discuss:
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AI strategy will be integrated into everyday business and the term ‘AI strategy’ will be quickly outdated.
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AI tool use will increasingly be driven by personal productivity, rather than by a corporate mandate.
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The business need for human skills augmented by AI.
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Using AI to make work better rather than faster.
Plus, a prediction about crypto, as both Ian and Robert show that they are not crypto experts.
If you have a question for the bar or an opinion on this week’s discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
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This Old Marketing’s – 2026 Content & Marketing Predictions
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
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Ian’s firm – Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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