Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Inspired by an article by Robert – Content Marketing in 2026: Why Your System Matters More Than Your Content – this week, over a modern English cocktail, Ian and Robert look forward to what 2026 will bring for content marketing, which inevitably means chatting about AI.
They discuss:
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The changing role of AI in content creation
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Overcoming the challenges of scale
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Balancing brand consistency with stifling creativity
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The creation process as part of the thinking process
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The word of 2025 “authenticity”
If you have a question for the bar or an opinion on this week’s discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
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Content Marketing in 2026: Why Your System Matters More Than Your Content
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
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Ian’s firm – Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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