Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
This week, over a splendid seasonal cocktail, Ian and Robert discuss the apparent shift in LinkedIn from a community platform we perceive it to be to an attention-grabbing ad platform, with reported changes in the algorithm and the experience of folks with big audiences not getting the impressions they once did.
They ask if LinkedIn is still a great platform for organic reach or is now pay-to-play, and Robert shares some advice on how content needs to perform rather than depend on individual follower counts.
If you have a question for the bar or an opinion on this week’s discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
—
The Links
The people:
Mentioned this week
-
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
-
Ian’s firm – Velocity B
Rockstar CMO:
-
The Beat Newsletter that we send every Monday
-
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
-
We’ll be right back by Stienski & Mass Media on YouTube
-
Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
Subscribe
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Author
