Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO.
Some key points from the discussion:
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Data and processes are overshadowing creativity in marketing.
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Many marketers are leaving the profession due to a lack of creativity.
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AI is not solving the problem.
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Precision in marketing can lead to mediocrity.
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Marketers are focusing on efficiency rather than emotional connection.
If you have a question for the bar or an opinion on this week’s discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
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LinkedIn live event – Goldenhour: The Paradox of Content Marketing in the AI Age: Humanity Over Speed
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Robert’s Lens Newsletter
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Robert’s new relaunched website: Robertrose.net
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Robert’s firm – Seventh Bear
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Ian’s firm – Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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