This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Revenue Operations rocking, which include:
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Making the business case
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Aligning with business goals, outcomes, and stakeholders
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Customer focus
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Building on 4 key foundations
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Proving value and scaling what works
Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert unveils his new Audience Trust Index research that he is publsihing on the Content Marketing Institute blog.
If you have any comments or thoughts on this topic, we would love to hear them!
Enjoy!
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The Links
The people:
Mentioned this week:
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What’s Broken in GTM and How to Fix It (podcast)
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Measuring Content Marketing in the AI Age, Part 1: The Audience Trust Index
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Let It Grow – Eric Claptoon
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
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