This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian’s favourite podcasts, Uncensored CMO and agency network Worldwide Partner titled “Confessions of a CMO”.
As is the editorial policy of the show, they pick 5 f’in’ things that jumped out of this work:
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The CMO needs to be the voice of the customer
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Trading authority for influence
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When chaos reigns, stabilize the ship
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The long and the short of it
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The death of the CMO is wildly overstated
Then Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about a recent article he published on the Content Marketing Institute blog, part of a series discussing plural brands and earning attention one room at a time.
If you have any comments or thoughts on this topic, we would love to hear them!
Enjoy!
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The Links
The people:
Mentioned this week:
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Winning B2B Brand Trust Part 2: How To Earn Attention One Room at a Time
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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