Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
Some key points from the discussion:
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AI is dominating marketing conversations, overshadowing fundamentals.
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Brands are chasing automation at the expense of relationships.
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The classic marketing equation of reach and frequency still applies.
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Marketing should focus on building trust and engagement.
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High-quality content minimizes the need for frequent messaging.
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Provocative content can detract from brand integrity.
If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
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CMI Blog post: Move Over “Authentic AI,” Real Beats Perfect in Content and Marketing
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Robert’s LinkedIn Post – Forgetting the fundamentals of marketing: AI, trust, and relationships
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Robert’s new relaunched website: Robertrose.net
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Ian’s firm – Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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