305: The Rockstar CMO Studio: 5 F’in’ Things for Coping with the Pipeline Crisis

This week, Jeff Clark, our resident B2B marketing strategist and our host Ian Truscott are inspired by an article by Dave Kellogg, which describes a pipeline crisis for B2B, and they pick 5 of the best suggestions of what Kellogg would do from the 13 he lists in that article. 

The five they discuss:

• Think holistically

• Account-Based Marketing (ABM)

• Get good at AEO (Answer Engine Optimization)

• Leverage the CEO 

• Build first-party audiences

As always, we welcome your feedback. If you have a hot topic you’d like us to discuss, please contact us using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• How To Navigate the Pipeline Crisis – Kellblog

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Panic in Detroit (2013 Remaster) – David Bowie

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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