304: The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is Broken

This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken.

The fails that Jeff identifies:

• Poor Reputation with internal customers

• Campaigns miss their mark

• Poor sales productivity

• Customer lose trust

• Marketing loses business credibility

As always, we welcome your feedback. If you have a hot topic you’d like us to discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Prefab Sprout – When Love Breaks Down

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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