This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations.
They explore if their 5 f’in’ marketing fundamentals are relevant to this sector, and Jeff shares his experience of each of them working within non-profit organizations.
Highlights from the conversation:
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Marketing for a cause requires understanding multiple audiences.
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The knowledge phase is crucial for nonprofits to identify needs.
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A master plan aligns organizational goals with fundraising efforts.
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Storytelling is essential for emotional engagement in nonprofits.
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Campaigns serve as the product in nonprofit marketing.
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Data management is critical for tracking donor engagement.
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Nonprofits must balance awareness and fundraising objectives.
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B2B marketing skills are transferable to nonprofit marketing.
As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
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Ian’s firm – Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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