294: The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human

This week, due to a clash in Jeff and Ian’s schedules, it’s a solo episode this week and Ian takes to the studio alone.

In this episode Ian explores the importance of remaining human, while still benefiting from the efficiency benefits that AI powered marketing automation offers. 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

Mentioned this week:

• The Era of AI-Made Everything (501) – This Old Marketing podcast

• The Rose & Rockstar: Personalization is Still Creepy

• Why AI Generated Content Wont Move You – Nudge podcast

• Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

This podcast is part of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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